Will There Be Any Downtime?
If you do the steps correctly, there won’t be any downtime. By setting up your new copied website first, you can test it to your heart’s content before setting it up to run live.
Technically savvy people can get this done in about 30 minutes, and there really isn’t more work than that to be done in this process, so that’s why we say this is kind of actually easy. Plus, doing this correctly results in literally zero downtime for your website.
There will be no downtime as you actually will transfer everything on a staging or dummy site. You will make sure search engine do not index your dummy site. Once everything is perfectly created on your test WordPress site, you then point the name server of your domain to the WordPress version of the site.
As soon as the name server is updated, WordPress site will be live. Once you read the rest of the articles, it will get clearer to you.
Will I Lose Traffic?
Not if you transfer your website correctly.
By doing things the right way, you will experience zero downtime by making this switch, so because of that, none of your visitors will probably even realize you made a switch, because it will have been so seamless.
Since you won’t be looking at any downtime, you definitely won’t be losing traffic to that potential risk.
One of the main reasons people actually move their sites from SBI to WordPress in the first place is that literally sites get better traffic typically when on WordPress.
So doing this correctly shouldn’t cost you any traffic whatsoever, and will probably actually tend to increase the amount of web traffic you get.
If you do not change the file name .ie keep the exact file name when you move the site, you will lose any traffic And If you change the file name that is from .html to WordPress version, you will need to implement 301 redirect. If you do that properly, you won’t lose any traffic. This is a Google suggested way of changing file name, so no worry about losing traffic.
What Are 301 Redirects?
Making this change requires using 301 redirects to re-route your links to the new site. 301 redirects are said to pass 90-99% of “link juice” to the new link, meaning you will only lose a small amount of pagerank by doing this.
These links are basically permanent redirect links that let web visitors know that something has been moved permanently.
You will likely need to use 301 redirects to make this transition as smooth as possible.